96.32% of Managing Partners that I speak to all have the same problem…
(And this problem is the number one reason that they’re working far too hard, and for not enough money!)
It’s something that they all know, but they’re too afraid to admit it.
They’ve hit a ceiling, a wall, a roadblock, whatever it might be, they’ve hit something, and they can’t get past it.
Most of the time, there are 3 core symptoms that you’re stuck in your practice:
- The success of your practice relies on you turning up every single day
- Your income is limited, if you want to earn more you have to work harder
- When things go wrong, it falls back on to your shoulders
If 1, 2 or even all 3 of those symptoms above hold true for you, then chances are you’re stuck as well.
But here’s the thing…
Being Stuck, Comfortably, Is The Easy Option
Let’s be completely honest…
If you’re a Partner of an accountancy practice then:
- You probably earn reasonably good money
- Chances are you live a reasonably good lifestyle (when you’re not working)
- You most likely have a reasonably successful practice
Which begs the question…
Why rock the boat?
Why risk changing things for something that sounds like a lot of hard work?
And therein lies the reason that you’re stuck.
You’re stuck – comfortably.
You’re living in your comfort zone.
It’s A Comfort Pit Not A Comfort Zone…
In his book “A Survival Guide For Life”, Bear Grylls says the following:
“The thing about a comfort zone is that it sounds, well, too comfortable. I call it a comfort pit because a pit is somewhere you want to get out of as fast as possible. Pits are not good places to live in if you want to soar like eagles.”
The longer you spend stuck in this pit – doing the same things over and over again – the more opportunities you miss out on, and the harder it becomes to change.
Think of it like water running over a rock, it starts out by forming a little groove, but over the years this groove gets deeper and deeper until it forms a gorge.
And once it’s got this far, it’s very difficult to change its course.
“It Takes Guts To Get Out Of Ruts”
If you want to climb out of your comfort pit, and start to make actual tangible changes in your practice, then it starts with a decision.
A line in the sand.
“From today forwards, I no longer want to settle for what’s comfortable.”
- “I’m tired of turning up every single day just to keep my practice ticking over.”
- “I’m sick of having to work harder and put in unsociable hours just to make more money.”
- “I’ve had enough of people taking me for granted, and everything landing back on my shoulders.”
Once you’ve made this decision in your mind, things will begin to change.
You will see opportunities in places that were not there before.
And as you begin to change, then your practice will start to follow.