I had a really interesting question from one of my Irish clients today…
He asked “Rudi, do Irish and UK accountants have a different attitude towards marketing?”
And I reckon the answer is no.
Because I think that most accountants, anywhere in the world, either see themselves as accountants or they see themselves as business owners.
When you see yourself as an accountant, you do accounts and tax etc.
But when you see yourself as a business owner, then accounting is one part of your business, and marketing is another part of your business.
Which do you see yourself as?