We all have just 24 hours in a day…
So why is it that some practice owners seem to achieve more than others?
Why is it that despite being busy all of the time, only a few (or even none) of your significant personal or business goals are achieved?
The answer lies in where you spend your time and how you plan your week.
You see, most practice owners make the mistake of prioritising urgent tasks over important tasks.
And whilst urgent tasks often have to be done e.g. imminent client deadlines, they can often hijack your day and week, meaning important tasks don’t get done, or get pushed to the bottom of the pile.
But what do I mean by ‘important’ tasks?
Important tasks are ones that contribute towards your personal and business goals.
They might include:
- Creating/updating marketing plan
- Staff reviews
- Team meetings
- Setting/reviewing KPI’s
- Meeting with A+ clients for lunch
- Exercise e.g. going to the gym
- Personal development
So, what can you do to find a way of regularly focusing on important tasks?
The solution is to have a default diary.
A default diary is a plan of the specific times in a week/month that are dedicated to the tasks that you have identified as important.
For example, on Mondays from 10am-11am, you might block out time to review your practices KPI’s with your team and to set new ones for the coming week.
And on Fridays from 8am-10am you might block out time for you to work from home and focus on creating new systems for the practice.
Once you’ve created your default diary, you need to find a way of sticking to it as much as possible. Here are 3 tips for doing that:
- Print it out and stick it on the wall next to your desk. Having it in your sight all of the time will give you a greater awareness that it’s there.
- Set up the important activities as recurring appointments in your electronic diary. That way, they aren’t just on your default diary, they actually get built into your week.
- Share it with your team. Your team need to know what you’re working on and when, so that they can respect your default diary and minimise interruptions as far as possible.
Sure, you won’t be able to stick to your default diary 100% of the time, but even if you managed to follow it for 50% of the time, it would be a 50% improvement on what you’re currently doing, right?