We all know the famous adage…
‘You have to work ON your business, not IN it’.
And although the saying itself is a little vague, it does hold some important truths. If you want to focus more on things like marketing, sales, systemisation (i.e. working more as a business owner) then you aren’t going to do that while ever you’re spending all your time working as the accountant.
But the reality is that it’s often not so straight forward…
You see one of the first questions I get asked by clients when they join my mastermind & coaching programme, is “Rudi, where will I find the time to work on this stuff?”.
And these are predominantly people who are working anywhere from 40-70 hours a week very much IN their business i.e. as the ‘technician’ doing the work.
And the simple, honest answer is…
You won’t find time for it.
Just because you’ve joined a coaching programme, or read a book, or attended a seminar and left all inspired, it doesn’t mean you’re going to miraculously find spare hours in your already full week.
So, if you won’t find time for it, what can you do?
The answer lies in where you are looking to find the time…
You see, you won’t find time for it inside of your normal working hours and normal working environment. These are already full to the brim with your working IN the business tasks.
So, you have to look outside:
- Outside of your normal working hours in early mornings, evenings, weekends.
- Outside of your normal working environment at home, in a hotel, in a co-working space.
- Away from the distractions of working IN your business.
A great starting point is to find a 2-hour slot either before work or after work, every single week to focus on working ON your business. And although 2-hours doesn’t sound like much, it’s a good place to start.
And I get it, it sounds completely counterintuitive. Why would you suddenly start working extra hours in your mornings, evenings or at weekends when you’re trying to work less hours?
Because it’s the temporary sacrifice you have to make for a greater result in the long-term.
If I told you that in 12-months time you can go from working 5 days a week to just 4 days a week, but in order to do that you have to wake up earlier every single Friday and work 2 hours at home before going into the office, would you do it?
I’m sure most practice owners would.
And that’s the reality of the situation. This stuff doesn’t happen by accident, and it won’t happen overnight.
You won’t find the time, so you’ve gotta make it happen another way