There are many reasons why you might have chosen to start up on your own or become an equity partner in an accountancy practice:
- For some it’s about personal satisfaction
- For others it’s about having that independence
- And for others it’s about having financial autonomy
But whatever your reason, they all have one thing in common at the very core…
You see freedom can come in many different forms and be different things for different people:
- The freedom to make decisions without having to go through a hierarchy of management
- The freedom to do work with clients in a way that excites you
- The freedom to build a business based on a set of beliefs that you have
- The freedom to work as much (or as little) as you choose
And ultimately, it’s this definition of freedom – whatever it means to you – that drives you forwards.
This is your ‘why’.
The reason you show up every single day, the reason you’re the first one in and the last one out, the reason why despite all of the challenges and obstacles you keep pushing forwards, one step at a time.
When you’re clear on your why, it’s easy to build your accountancy practice (your business) to support it. Having your why clear in your mind is what will keep you motivated.
But often, some of the practice owners I speak to aren’t clear on their why…
I mean sure, deep down they know it, but are they consciously aware of it?
Are they building their practice in a way that supports it and moves towards it?
Are their team aware of it and more importantly, bought into it?
The answer is usually no.
And what this means is their practice isn’t giving them what they want:
- It’s not giving them the freedom of time they were after
- It’s not giving them the freedom of money they were after
- It’s not giving them the freedom to work with clients in the way they wanted
The result of this?
Stress, overwhelm, frustration, unfulfillment to name a few.
So how can you change this?
The starting point is to be clear on your why…
Why are you in business? Truly. If money was irrelevant, why would you do what you do?
What are your beliefs?
What are you trying to achieve?
And once you’re clear on that, then like all successes and accomplishments, the change starts with a single decision.
A decision to try.
A decision to no longer settle for how things are, and to make change happen.
Because once you make this decision based on your ‘why’, the ‘how’ becomes irrelevant.
“He who has a why can endure any how.” — Frederick Nietzsche
You put your clients first on a daily basis.
Now is the time to put YOU first and build a business that fulfils your ‘why’.