Hi, I’m Rudi…

Back in South Africa, when I first started in my accounting studies, my real reason, my real ‘Why’, could be summed up in one single word.

Freedom.

I wanted freedom.

And I knew that if I studied to become a chartered accountant, got a great job and eventually partnership, I would be well on my way to that goal.

Or that was what I thought.

Reality turned out to be slightly different.

I studied hard, all of that studying done on a part-time basis from day one, passing every single exam over all those years, until the final results of those board exams came out and I very proudly earned myself that piece of paper that said I was a chartered accountant.

In my exuberance on that day, there was one thought loud and clear in my head:

‘I made it! I am on my way to freedom!’

I had achieved my dream.

Or had I?

After my initial excitement had died down, I looked around me and realised that ‘freedom’ wasn’t anywhere to be found.

Yes, I had a high paying job. But time — that was something of which I had very little.

Money has a nasty habit. The more I earned, the more I spent (at the time). Which really left my net result at essentially the same point — poor, and therefore not ‘free’.

Despite what I had hoped for, despite all my hard work, I had not achieved freedom, and it was still far out of my reach, which set me off on a journey to find freedom and to help others find it too.

In 2003, me and my family moved to the UK, and I decided to become a business coach. I very quickly learned that I knew very little, which led me on a journey of learning from and apprenticing to some of the top business coaches in the world.

In 2006, I opened a business coaching company based on a model that I developed and the results were quite astounding.

Having worked with over 300 small to medium-sized businesses, helping them to grow and helping the owners on their journey to find freedom, in 2011 I decided to come full circle and work exclusively with accountancy practice owners (with turnovers ranging from £150K-£4M).

Here’s the thing…

Freedom is totally and utterly possible for any practice owner.

Absolutely.

Both freedom of money as well as freedom of time.

To find out more about how my mastermind & coaching programme can help you achieve freedom, click here.

Our Mastermind & Coaching Programme holds you accountable to implementing and achieving consistent results. But don’t just take our word for it…

WANT TO FIND OUT MORE?

Book your discovery call today to find out if you’d be a right fit for the programme.